E-commerce in agri-business enterprises is a potent force in eradicating rural poverty in China. However. it has not reached its potential as many of the agri-business enterprises in rural areas are slow in re-thinking their distribution channel and implementing e-commerce. This study utilizes the multidimensionality of the Tornatsky and Fleisher Technology-Organization-Environment (T... https://www.socialstudiesscholar.com/